Case study 05/06 · Fictional concept / Not a client commission

After Hours.

An identity that never sits still.

DisciplineMotion Identity

SectorEntertainment

Year2025

Illustrative scope4 weeks

00 / Project overview

A high-impact audiovisual identity concept for a fictional nightlife event, combining sharp typography with kinetic geometry.

01 / The brief

Starting point.

Build an ownable identity that stays legible and exciting from square stories to large projections.

02 / Our concept

Shaping the idea.

We developed an adaptable rhythm of type shifts, graphic cuts and confident negative space with accessibility-aware alternatives.

03 / Sample deliverables

What's in scope.

Event identity
Animated graphic language
Poster system
Social templates

04 / Concept outcomes

The design direction.

Coherent use across event formats
Distinctive energy without visual clutter
Flexible assets for future events

Template content disclosure: After Hours is an original fictional case-study concept. Its summary, sector, scope, timeline and outcomes do not describe real client results. Replace this copy with verified details before publishing a studio portfolio.

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